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Pondering an Online Event Calendar? Best Make Time for It
It’s not often those working in higher education on the web get a huge vote of confidence for spending time and money on any one particular feature. For those committed to providing accurate calendar...
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Let’s talk about web strategy for graduate and professional schools.
Determining the primary audience for a website is easy for some, requires discussion for many, and is never decided for a few. The truth is, even when we unequivocally state that the primary audience...
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Admissions Sites: These Caught My Eye
During the past couple of years, I’ve been a judge for CASE, UCDA and CASE District VIII. One of the benefits of serving on judging panels is you get the chance to see some incredible work from...
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Webinar Recording Available for “How to Use Social Media to Influence SEO”
Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of...
View ArticleVideo and Deck for our “Speed and Simplicity” Webinar
The deck for this webinar can be viewed on Slideshare.
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A Website for The Graduate School
Those who manage the web strategy for all graduate schools within a university have quite a challenge to face. After all, the MBA is different from the JD which is different from the MFA or the PhD in...
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mStoner’s blog turns 10
Ah, spring 2003. In those days, we used dumb phones: there was no iPhone or iPad or Android. No Instagram. No YouTube. No Twitter. And Mark Zuckerberg was still in high school. But there were blogs....
View ArticleThe Power of WordPress
Our succeeding with small projects webinar is a toolkit of processes, techniques and platforms that mStoner uses to produce smart solutions for the many smaller sites that we’ve launched for clients....
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Admissions: Are you answering the top three questions?
Ask a high school junior about their college search and they’ll usually respond to you with some version of three questions they have when exploring and evaluating schools: Do they have my major? Can I...
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Shepherding Designs Through Committee: Part 1
You have a BFA and some award winning designs in your portfolio. You are a valued member of an in-house creative team and have worked on your campus for many years. You are passionate about what you...
View ArticleA Simple Guide to Selecting a Firm for a Web Relaunch
Understand the primary focus of the company you are considering working with. Some firms approach web relaunches as primarily a development job, others as primarily a CMS job, others as primarily a...
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Pondering an Online Event Calendar? Best Make Time for It
It’s not often those working in higher education on the web get a huge vote of confidence for spending time and money on any one particular feature. For those committed to providing accurate calendar...
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Shepherding Designs Through Committee: Part 3
This is the final in a series of posts about the committee review process often used for decision making about designs. (Read Part 1 and Part 2.) In Part 3, I complete the discussion about how to make...
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Free Webinar: Who’s Zoomin’ Who?
Who’s Zoomin’ Who? Making it work with external partners. What’s the secret for getting the most from an external partner? How do you know when you need one and how do you find the right firm to work...
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Picking a Partner: Tips for Finding the Right Consultant
Earlier today, I spent an hour with the fine folks who attended the mStoner webinar, “Who’s Zoomin’ Who? Making it work with external partners.” The hashtag we used — #HEpartners — might let you...
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Communication with Parents: The Landscape in Higher Education
It’s been gradual, but noticeable: the shift toward greater communication between colleges and universities and parents of their students and alumni. Because the current generation of parents of...
View ArticleHighEdWeb 2013 Workshop: Better Web Projects Through Strategy
Here’s the deck for Better Web Projects Through Strategy, one of my presentations at HighEdWeb 2013. The presentation was part of a group workshop with Georgy Cohen, Lougan Bishop, and Peter Anglea....
View ArticleHighEdWeb 2013 Presentation: Postdesktop Usability
Here’s the deck for Postdesktop Usability, one of my presentations at High Ed Web 2013. The topics I covered in the presentation were multi-device design, prototyping, web performance, and usability...
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Higher Ed Live Podcasts Now Available!
Higher Ed Live has added another way for you to catch up on all the shows you’ve missed. In addition to the archived video that we produce for each show on our website, we now offer audio-only...
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OH in Higher Ed Circles: Six Things That Drive Us Mad (and a New Webinar!)
Picture this: Six people working on six different campuses are seated around a round table having lunch at a higher ed conference. Before the salad course ends, they’ve figured out how much they have...
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